TRIGGER CHANGE: Public Relations for community activism 
The Trigger Change team seeks out human innovation in the realm of non-profit community improvement and activism. We then assign team members to cover the topic, and document their findings in a variety of multi-media formats. In essence we are a PR outlet for non profits and those seeking to spread the word about how they or their organization are improving the human condition.
Each campaign to spread the word about a new idea, a novel approach, or a new series of innovations in a field typically lasts one year for the Trigger Change team. Due to the amount of time it takes to adequately cover and explore a topic Trigger Change members like to focus on high-level issues that have a variety of organizations working under that idea umbrella.
Current topic 2011: Water Conservation
Previous topic 2010: Urban Renewal- Creative Ways to Repurpose Unused Urban Spaces
Previous topic 2009: Microlending- Small Change Big Results
Examples of media bursts on behalf of the above topics:
- Video interviews and documenting of processes and concepts
- Oral and written interviews
- Publishing articles in a variety of media outlets
- Photography
- Online marketing tools such as Twitter, Websites, Blogs, social networking sites
The Trigger Change team covers a wide variety of topics if you have a topic you’d like to share contact us.
